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Thread: Principles of Service Marketing and Management (9780136768753): Christopher Lovelock, Christopher H. Lovelock

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    Default Principles of Service Marketing and Management (9780136768753): Christopher Lovelock, Christopher H. Lovelock



    Principles of Service Marketing and Management (9780136768753): Christopher Lovelock, Christopher H. Lovelock

    Product Description

    Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.

    From the Back Cover

    This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management—including the interactions between marketing, operations, and human resources.

    Product Details

    • Hardcover: 432 pages
    • Publisher: Prentice Hall; 1 edition (January 6, 1999)
    • Language: English
    • ISBN-10: 013676875X
    • ISBN-13: 978-0136768753

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    Default Re: Principles of Service Marketing and Management (9780136768753): Christopher Lovelock, Christopher H. Lovelock

    link not working... plz post new link

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    Default Re: Principles of Service Marketing and Management (9780136768753): Christopher Lovelock, Christopher H. Lovelock

    link deaddddddddddddddddddddddddddddddddddddddddddd,,,, ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, plz post new link

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    Default Re: Principles of Service Marketing and Management (9780136768753): Christopher Lovelock, Christopher H. Lovelock


    dead link btw >.<

    if u can please reupload

    thanks b4

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